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moSpeaker Academy Hooks & Headlines Masterclass
January 6, 2016 @ 11:00 am - 5:00 pm$197 – $247
HOOKS & HEADLINES
OK, so you know you have a good story. Now what?
Do you have a repeatable and memorable phrase that your audience will remember you by long after you leave the stage? Does the title of your talk make audiences (and speakers bureaus and event planners) say to themselves, “I’ve got to hear this!”? Do you emphasize the right phrases and words to punctuate your points? Is your moral or lesson clear? …and does it reinforce your call to action?
This is really about using the craft of copywriting to elevate your platform as a speaker…
Using a combination of NLP (Neuro-Linguistic Programming) and plain-old, tried and true, proven copywriting techniques, you will:
– Identify the most interesting, compelling and differentiating element of your story.
– Apply six copywriter techniques for naming your story or talk.
– Balance headline and subhead using the left brain/right brain technique.
– Develop a repeatable phrase or hook.
– Turn your moral into a memorable lesson.
In addition, we will borrow key bits from the rest of the moSpeaker Academy curriculum as needed to help your story come alive.
Really, what better New Year’s resolution can you make, and make sure you act on??
(So, act now! Limited to 12 people.)
Info and Tickets: http://www.momondays.com/mospeaker-academy/hooks-headlines-masterclass/